An online store on WordPress and WooCommerce that ranks #1 on Google for its key terms
End-to-end development of the online store on WordPress and WooCommerce, rollout of a professional corporate email system, and search visibility optimization. Petfit accelerated its online growth, improved conversion, and now runs on a cybersecure environment.
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Challenge
Petfit needed to launch a robust eCommerce platform to support its expansion strategy in Spain, in line with the quality standards of its parent brand. It wanted to improve the shopping experience, integrate specific logistics options, and have a reliable, secure digital environment. There was also an opportunity to strengthen organic visibility in order to compete in a fast-growing segment.
Solution
The project was carried out in several phases:
- Design and development of the online store on WordPress with WooCommerce, prioritizing a clear, conversion-oriented user experience.
- Configuration of advanced logistics customizations, based on the shipping requirements specific to the sector and to Petfit's operating model.
- Rollout of a professional corporate email environment based on O365, increasing the security, availability, and professionalism of communications.
- Structural and content SEO to maximize organic visibility and attract qualified traffic to the new store.
Certain technical details have been adapted or omitted to comply with NDAs and information security policies.
Results
- #1 organic ranking on Google for the business's key terms, significantly increasing qualified traffic.
- A stable, scalable eCommerce platform, optimized to handle a growing volume of customers and orders.
- Professional corporate email based on O365, improving security and operational efficiency.
- A markedly better customer experience, thanks to tailored logistics options and a faster checkout process.
- A 10/10 customer satisfaction rating, reflecting the high level of quality perceived in the project.
