Digitalization journey
Show up, stand out, lead
We guide you along the digitalization journey at the pace your company's maturity calls for. There are three stages, and our offering adapts to each one.
- Three stages: starting out, maturity and excellence
- Five areas that work together
- An offering that adapts to each stage
The three stages
Three stages, based on your company's maturity
How digital a company is depends on how mature it is. Every company takes its own path, but the journey tends to look much the same.
Starting out: show up
Show up and meet expectations. The upside: when you build from scratch, there's less rigidity and less internal resistance.
Maturity: stand out
Stand out and run better than your competitors. We optimize the critical processes that deliver a quick return on investment, with a focus on sales.
Excellence: lead
Exceed expectations and lead. This stage comes once the company's foundations are in place and it's time to take on the most complex projects.
Five areas
Five areas that move forward together
They may look unrelated, but nothing could be further from the truth: at every stage, we implement them to complement one another.
BI and advanced analytics
KPI dashboards and models to optimize, predict or segment.
Digital and cloud solutions
Email and productivity tools, websites, CRM and ERP.
Cybersecurity and compliance
Data protection, compliance policies and ISO 27001 pre-implementation.
Graphic, UX and UI design
Logo, color palette, brand book and templates.
Stage by stage
What we do at each stage
We set up the basics: your brand identity, professional email, a simple website to showcase what you do, and the analytics to measure it.
- Name, brand and domain
- Logo, color palette and email signature
- Images and business cards
- A basic social media presence
- Professional email with Microsoft 365 or Google Workspace
- A simple website, with Analytics and Search Console set up
- Directory listings
- Data protection and a password manager
We build on integrated, off-the-shelf solutions, with development on top of their core. The focus on sales is what makes organic growth possible later on.
- Contacts, CRM and quotes in Odoo
- Project management, timesheets, attendance tracking and help desk
- Malware protection and process gap analysis
- Search advertising (SEM) and search engine optimization (SEO)
- Brand book, templates and a website refresh
- KPI dashboards in Power BI
We take on custom development, built for a specific purpose. Advanced analytics is the practice we've developed in the greatest depth.
- Compliance policies and ISO 27001 pre-implementation
- Omnichannel
- Advanced analytics with machine learning: forecasting, pricing, segmentation and classification
Before you start
Three things worth knowing
Not every area matures at the same pace
A company can be highly mature in one area and just starting out in another. When that happens, we usually recommend leveling things out first.
Quick returns first
We start with whatever delivers the fastest return: those savings help fund the stages that follow.
A digital project has to be measurable
Knowing what works and what doesn't is what lets you focus your efforts in the right place. That's why analytics is there from the very first stage.
Case studies
Companies that have already made the journey
Get inspired by our case studies.
Singular ecosystem
From the digital plan to media and the classroom
Two of our own brands that pick up where this journey leaves off.
Singular Works
Under marketing and communications we talk about content and digital media. Here is our own: Singular Works, our content label, the team behind three shows about people, projects and ideas.
We tell stories
Profesionales Excepcionales (“Exceptional Professionals”): people and their careers
The Singular Academy
Once the solution is live, it's time to train the team: Power BI, Python, artificial intelligence, Odoo. Online courses at your own pace and in-person training in Madrid, with practicing consultants.
We train
Which stage is your company at?
Tell us where you are and we'll work out together where to start.
