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Gómez Tena Corporate, S.L.
Gómez Tena Corporate, S.L.
Administrative/Utilities

A new corporate website on Odoo for a law firm specializing in insurance

Singular Beacon designed and launched Gómez Tena Corporate's new corporate website on Odoo to strengthen the firm's digital image and make it easier to attract qualified leads, with content the firm's own team updates without technical help.

Odoo Business and customer
Visit the project
50–70%
more organic traffic in the first months (estimated)
20–30%
more qualified inbound leads (estimated)

Challenge

The firm needed a modern website that reflected its insurance specialization and its main practice areas, with content its own team could manage without constantly relying on outside technical help.

Its previous digital presence did not fully convey the firm's positioning or value proposition.

Management was looking for an integrated, simple, and scalable solution: a single platform to run both the corporate website and staff time and attendance tracking.

Solution

The corporate website was built on Odoo, the same platform the firm adopted for time and attendance tracking:

  • Content structure: home page, practice areas, team, contact, and dedicated sections for the insurance field.
  • A design focused on clarity, trust, and conversion (contact and legal inquiry forms).
  • Implementation on Odoo as the CMS, so the firm can update copy, news, and content without technical support.
  • Basic on-page SEO setup (URL structure, metadata, content hierarchy) to drive qualified organic traffic.

Using Odoo as a single platform simplified technology management and brought web and internal management capabilities together in one environment. Certain technical details have been adapted or omitted to comply with NDAs and information security policies.

Results

A digital presence aligned with the firm's positioning

  • Launch of the new website, www.gomeztena.com, with clear content by practice area and a better-structured account of the firm's insurance specialization.
  • A marked improvement in how clients and prospects perceive the firm, reinforcing their trust in it.
  • An estimated 50–70% increase in organic traffic and 20–30% more qualified inbound leads through the website in the first few months.

More autonomous, agile content management

  • The firm's team updates copy, news, lawyer profiles, and areas of expertise directly in Odoo, reducing the time and cost of each change.
  • Greater ability to quickly adapt messaging to new service lines or regulatory changes.

A shared platform to evolve other processes

  • A technology foundation on Odoo that is ready to extend to other areas (case management, CRM, reporting, etc.) and on which the firm can keep building its digital transformation agenda.

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