Website and online store on Odoo and three contact databases unified for a 3PL operator

As its client base grew and its services diversified (logistics, postal, direct marketing, telemarketing, and online administrative procedures), Flash & Iris's operations had become more complex. Over two decades it had built a technology ecosystem based on custom developments and integrations with various databases and APIs, resulting in many isolated components that were hard to scale.

At the same time, the company lacked a digital presence its own team could manage independently, which made it dependent on third parties for any update or change to its website and online store.

To address these challenges, Odoo ERP was implemented on the Odoo.sh infrastructure as the central platform for managing inventory, warehouse operations, and shipments, acting as the "nervous system" between the various existing systems and the order intake channels.

The approach was structured in several stages:

• Assessment and process design: detailed analysis of the end-to-end flows (receiving, storage, picking, shipping, invoicing, and after-sales), identification of inefficiencies, and definition of the target process and data model in the ERP.
• Website and online store rollout: launch and full configuration of Odoo's digital presence modules, adapted to Flash & Iris's needs and image.
• Contact migration and consolidation: extraction, cleanup, and unification of contact data from three independent sources (one SQL database and two Access databases) into the Odoo CRM, ensuring the integrity and consistency of the information.
• Version control and technical documentation: all configuration and development work was recorded and documented on GitHub, ensuring traceability and making it easier to evolve the project in the future.
• Team training: training for Flash & Iris staff to manage the website and store on their own, reducing dependence on third parties for content maintenance and updates.
• Post-implementation support: technical support during the stabilization period, resolving issues and consolidating the team's use of the platform.

Certain technical details have been adapted or omitted to comply with NDAs and information security policies.

• A unified contact database: three historical data sources consolidated on a single platform, eliminating duplicates and giving the team a centralized, reliable view of its clients.
• A working digital presence: a fully functional website and online store on Odoo, managed independently by the Flash & Iris team.
• Team autonomy: Flash & Iris staff manage and update their digital presence on their own, with no outside technical involvement day to day.
• A documented technology foundation: a GitHub repository with all configuration and development work, a solid starting point for future phases of the project.