Skip to Content
El Corte Inglés, S.A.
El Corte Inglés, S.A.
Wholesale/Retail

Advanced analytics and BI with El Corte Inglés's Data, Analytics & AI team since 2020

Since 2020, Singular Beacon has worked with the Data, Analytics, and Artificial Intelligence area of El Corte Inglés to develop information assets that make data easier to use effectively and foster an increasingly data-driven culture across the organization.

Power BIBoard Data and technology
Advanced analytics and BI with El Corte Inglés's Data, Analytics & AI team since 2020

Challenge

The main challenge is to consolidate and integrate heterogeneous information sources and make them usable from a business perspective. The goal is to equip the company's different areas with analytical and predictive solutions that generate actionable insight in fields as diverse as people management, purchasing optimization, and customer experience improvement.

Solution

Singular Beacon has supported El Corte Inglés in defining and implementing advanced analytics solutions, from management and PMO through to implementation, using leading-edge technologies and methodologies such as Snowflake, Power BI, and Board, and applying clustering, predictive modeling, and natural language processing techniques.

The approach has centered on developing information assets designed to scale and evolve with the needs of each area. The collaboration has ranged from data engineering and processing to building dashboards and dedicated analytical models, with the following cases standing out:

  • Human Resources: analytical solutions for people and talent management, performance monitoring, and organizational well-being. The most notable projects include the Absenteeism Dashboard, turnover analysis, and workplace well-being models.
  • Product Quality: tools and reports that enable tighter control of product quality and of the efficiency of verification processes.
  • Purchasing: planning and analysis models for Central Merchandising, including pricing and margin optimization (MDO) strategies based on price elasticity of demand models.
  • Promotional Analysis: definition of key performance indicators (KPIs) and construction of promotional impact assessment models that help optimize commercial strategies and improve profitability.

Results

The collaboration between El Corte Inglés and Singular Beacon has helped build a robust, cross-functional analytics and BI ecosystem that provides an integrated view of the business and supports informed decision-making in every area. This has improved operational efficiency and the ability to anticipate market changes.

Singular Beacon continues to support the organization as it evolves its analytical capabilities and identifies new high-value use cases for the business.