A comprehensive SEO strategy for MarIA, the AI-based legal assistant

MarIA needed to validate and optimize its digital strategy to improve its search engine visibility and connect with users looking for fast, effective legal solutions online.

The main workstreams were:

• A technical and content SEO audit of both the blog and the website.
• A detailed analysis of high-impact keywords.
• Identification of improvements for future SEM campaigns.

Singular Beacon addressed these points with a comprehensive approach in three phases:

• SEO audit: indexing blocks in the HTML code of the website and blog were detected and resolved. The sitemap was also optimized, and issues such as broken links and accessibility problems were identified and fixed.
• Strategic keyword analysis: carried out with Semrush and focused on four topic pillars (dismissals, divorce, inheritance, and legal advice).
• Campaign optimization and content plan: keyword and content recommendations for the blog, a proposed branded hashtag (#MarIAteAyuda), and a list of negative keywords for future campaigns.

These actions have significantly improved MarIA's presence in search engines:

• Indexing errors were fixed and the blog structure was optimized.
• More than 120 strategic keywords were analyzed and categorized by volume, CPC, and ranking difficulty.
• Bing and Google Search Console were set up.

The result is a solid foundation for developing an organic growth strategy and running more effective SEM campaigns in the future.