An in-house property catalogue website to rely less on third-party portals

Singular Beacon designed and built KSA Inmobiliaria's website on Odoo — for an estate agency in Carabanchel (Madrid) with over twenty years in business — with its own property catalogue and SEO work. The agency now has a branded digital shop window that relies less on property portals, and an SEO-ready foundation for attracting enquiries from search engines.

Odoo Business and customer

Challenge

KSA Inmobiliaria had no website of its own to showcase its property portfolio and relied on third-party portals to give its listings visibility. It needed a digital shop window that reflected its brand and track record, presented the catalogue clearly and attractively, and helped it gain search visibility to attract new owners, buyers and tenants.

Solution

The project focused on two areas:

Property catalogue website on Odoo: design and development of a professional website in the agency's look and feel, where each property has its own page with features, images and key details, organised by property type so prospective clients can browse and enquire easily.
SEO: on-page optimisation of the site and catalogue (titles, meta descriptions and content aimed at local search) and better indexing, to strengthen organic visibility for searches related to its business and area.

Results

A shop window of its own, with a catalogue that builds the agency's credibility and gives it independence from third-party portals.
A clear, attractive presentation of each property, improving the experience for people looking for a home.
An SEO-ready foundation that steadily improves organic visibility and the flow of qualified enquiries.