Event Management™
Entertainment
Brand, website, and omnichannel advertising: 40–60% more reach for Event Management™
End-to-end creation of Event Management™'s corporate identity and digital presence, backed by an omnichannel marketing strategy to accelerate its market positioning and improve client acquisition. The impact: greater visibility and lead generation.
40–60%
estimated increase in reach after the campaigns launched
8–12%
conversion rate from omnichannel advertising
Challenge
Event Management™ wanted to strengthen its image in the market and stand out in a competitive sector marked by a wide variety of providers and partial solutions. There was a clear opportunity to:
- Define a consistent, professional brand identity that reinforced its value proposition.
- Build a digital presence capable of communicating its services, attracting clients, and making interaction easy.
- Launch marketing campaigns that would generate awareness and commercial traction from day one.
Solution
- Corporate identity and branding: complete brand design, visual guidelines, and identity applied to physical materials (business cards, banners, photocall).
- Digital presence: creation of the corporate website using the Microsoft 365 environment, with visual consistency, a clear offering, and ease of updating.
- Marketing and advertising: launch and rollout of social media channels, followed by an omnichannel advertising campaign on Facebook and Google, optimizing messaging, targeting, and conversion paths.
Results
- A fully renewed brand identity, professional and consistent across all channels.
- A significant increase in digital visibility, estimated at a 40–60% increase in reach after the campaigns launched.
- New sales leads generated through omnichannel advertising, with conversion rates of around 8–12% for an emerging B2B sector.
- A working website aligned with the marketing strategy, offering clear information and making it easier to capture opportunities.
